What will you do?
We are now modernizing the whole Kentico Xperience division and building a brand new Marketing team along with it. There are endless possibilities to enhance advertising in the hands of an experienced specialist.
You’ll be responsible for paid search and display ads, decide what to promote, and on which channels—Google Ads, Facebook, LinkedIn, Twitter, Bing, portals such as Quora or G2..., the world is your oyster.
Can you think of any other meaningful ways to utilize paid ads? Bring them on—you can test them, analyze whether such a marketing campaign meets the set objectives, and we can take it from there.
It’s probably occurred to you already that targeting ads will only be a part of your job. What will be even more important is your ability to observe, measure, and analyze global campaigns in a broad context. That’s when you’ll be able to embrace the data nerd in you. How effective was the campaign? How does the lead integration work? How do individual channels build on each other and follow from each other? You dig deep into the available data and can find the answers in them.